| dc.description.abstract | This thesis focused on the role and importance of corporate reputation
within a peculiar type of enterprise, represented by public controlled
societies, subject with a dual profile but of intense interest, especially
following the entry into force on 23 September 2016 of Legislative Decree 19
August 2016, n. 175. In that regard, it should be noted that the term "private
companies in public control" adopted as the title of this dissertation is
deliberately improper. The correct locus is that of a "public-controlled
company" but has been employed in order to evoke the broad formula
adopted by the Italian legislator and ANAC in the Guidelines for the
Implementation of Corruption and Transparency Prevention Regulations.
The focus was on the Polygraphic Institute (IPZS), which, as is well-known,
exclusively engages in important activities involving the primary interests of
the State, from security to health protection, from anti-money laundering to
the preparation of methodologies and tools for essential vigilance and control
activities. The issue of corporate reputation for a firm’s success is widely
accepted as a strategic, intangible asset capable of generating returns and
competitive advantage. In the context of this conceptual framework, the thesis
examines the process of measuring corporate reputation both from a
multistakeholder perspective and from a perspective of Corruption and
Trasparency Prevention Regulations adopted by IPZS. According to a
stakeholder engagement approach, such actors can be classified on the basis
of the extent/degree of interest nourished towards the organization –
relational attitude –, with reference to the support provided to carrying out the
firm’s activities, or to the role played by those part of the relational network.
Therefore, from the perspective of the latter representing opportunities or
threats and in consideration of attitudes which are either helpful or otherwise,
potentially four sub-groups of stakeholders can be delineated. If the onus is
on governance to create a balance between the needs of the various
stakeholders in order to continue to produce and distribute wealth, a relevant
issue in this study is that of the way to detect critical interlocutors (in terms of
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relevance and number) from a corporate reputation perspective. The most
evident advantage is that of proposing a theoretical model of analysis of
corporate reputation providing precise indications of management and an
operative measuring tool capable of grasping the different impressions
perceived by the various stakeholders. [edited by Author] | it_IT |
