L’impatto reputazionale nelle società private in controllo pubblico: il caso dell’Istituto Poligrafico e Zecca dello Stato

Abstract

This thesis focused on the role and importance of corporate reputation within a peculiar type of enterprise, represented by public controlled societies, subject with a dual profile but of intense interest, especially following the entry into force on 23 September 2016 of Legislative Decree 19 August 2016, n. 175. In that regard, it should be noted that the term "private companies in public control" adopted as the title of this dissertation is deliberately improper. The correct locus is that of a "public-controlled company" but has been employed in order to evoke the broad formula adopted by the Italian legislator and ANAC in the Guidelines for the Implementation of Corruption and Transparency Prevention Regulations. The focus was on the Polygraphic Institute (IPZS), which, as is well-known, exclusively engages in important activities involving the primary interests of the State, from security to health protection, from anti-money laundering to the preparation of methodologies and tools for essential vigilance and control activities. The issue of corporate reputation for a firm’s success is widely accepted as a strategic, intangible asset capable of generating returns and competitive advantage. In the context of this conceptual framework, the thesis examines the process of measuring corporate reputation both from a multistakeholder perspective and from a perspective of Corruption and Trasparency Prevention Regulations adopted by IPZS. According to a stakeholder engagement approach, such actors can be classified on the basis of the extent/degree of interest nourished towards the organization – relational attitude –, with reference to the support provided to carrying out the firm’s activities, or to the role played by those part of the relational network. Therefore, from the perspective of the latter representing opportunities or threats and in consideration of attitudes which are either helpful or otherwise, potentially four sub-groups of stakeholders can be delineated. If the onus is on governance to create a balance between the needs of the various stakeholders in order to continue to produce and distribute wealth, a relevant issue in this study is that of the way to detect critical interlocutors (in terms of 5

relevance and number) from a corporate reputation perspective. The most evident advantage is that of proposing a theoretical model of analysis of corporate reputation providing precise indications of management and an operative measuring tool capable of grasping the different impressions perceived by the various stakeholders. [edited by Author]